Suzuki Unveils New Logo After 22 Years, Set to Debut at Japan Mobility Show 2025

In the automotive industry, a company’s logo is more than just a design – it represents identity, trust, and vision. For the first time in 22 years, Suzuki Motor Corporation has refreshed its iconic emblem, signaling the beginning of a new era for the Japanese automaker.

A Fresh Look for the Digital Age

The new Suzuki logo moves away from its long-standing 3D design, embracing a flat, modern aesthetic. With digital platforms and smartphones now at the forefront of customer engagement, Suzuki says the updated look has been optimized for better visibility on small screens. Instead of chrome plating, the company has opted for high-brightness silver paint, giving the emblem a sharper and more futuristic appeal. While the proportions remain unchanged, the new look reflects Suzuki’s evolving vision.

Global Debut at Japan Mobility Show 2025

Suzuki confirmed that the redesigned logo will make its debut on concept vehicles at the upcoming Japan Mobility Show 2025, which begins on October 30. Following this, it will gradually be rolled out across all production models worldwide. Importantly, Suzuki also announced that the logo will be compatible with older vehicles, meaning it could eventually appear across its entire lineup.

What It Means for India

India remains Suzuki’s largest market, with its wide range of offerings from entry-level cars to premium SUVs. Industry reports suggest that the recently launched Victoris SUV may be the first model in India to wear the new emblem. For Indian buyers, who place strong emphasis on design and brand identity, this update could add extra appeal to Suzuki’s portfolio.